You are Looking at the Wrong Numbers

If you are on social media, chances are you are noticing how many followers you have and likes your posts get. But what if I told you those don’t matter as much as you think they do? The number you should be looking at is probably one you don’t even think of.

Get Engaged

No, I don’t mean the type of engagement that involves a ring. I mean the engagement between you and your followers! What is the percent of your followers that like your posts? Personally, I like seeing 10% engagement and that seems normal.

What If It’s Less?

Don’t worry! When I notice my engagement has tanked I like to do two things. First, I like to scroll through my feed and see which of my posts have the highest engagement. If it wasn’t a special post like an announcement, giveaway, etc. try and repeat that. Obviously, this is what your followers like to see. Second, I like to try and give my followers a reason to engage with me. Ask a question at the end of your caption. Most people won’t comment without liking a post. This will drive up your engagement in two ways, yay!


Remember you are more than your numbers. Unless social media is your job or you need certain numbers for a sponsorship/ambassadorship, don’t sweat it. Have fun with your account. It is YOUR account after all. You don’t owe anyone anything when it comes to your account.

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